Branded residences are a luxury residential model linked to hotel chains and international brands. Data from Branded Residences Monitor showcases that Spain has 2041 residential and tourist units, being on top of the list in Southern Europe, along with Portugal. Both countries together have more than 4,000 homes valued at €5.2 billion, says idealista.

In Madrid, there are projects like Mandarin Oriental Residences Madrid, in the Salamanca neighbourhood and Banyan Tree Residences Madrid, in Chamberí, that reinforce the city’s position as an urban hotspot for the new trend. The facilities will make available homes that combine not only privacy, but the services of a five-star hotel.

"Clients are no longer just looking for square footage and location: they want experience, services, and a brand that backs their investment. This is what branded residences offer," explains