This is an increase of around 11 per cent in relation to spending on content in 2024, he added, while speaking at the Morgan Stanley Technology, Media and Telecommunications Conference in San Francisco, California (USA).

Netflix added 19 million subscribers in the last quarter of 2024 and closed the year with a total of 301 million members worldwide, but Neumann noted that the platform remains “small” by all key measures, saying that it has captured only 6 per cent of its potential market.

The executive also said that the company has “growth opportunities” in all genres, including sports, and that part of the strategy consists of identifying “where the greatest opportunity to grow and invest lies”.

Neumann said that three of its most successful original series will be returning with new content to the screen, namely “Wednesday”, “Stranger Things” and “Squid Game”, so investment in licensed content is also growing.

The platform has started to invest in live content, such as WWE wrestling matches or the live broadcast of the Hollywood Screen Actors Guild Awards (SAG Awards).